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Tourism Management for Chinese Tour Operators


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Overview
After the success of the first edition of the course (held in Volterra from September 20th to October 10th 2009), SIAF - International School for Advanced Education in Volterra is going to propose a new edition of the programme in autumn 2010.

Objectives
The course is designed for Chinese professionals working in the tourism industry in China and regards training in the field of the tourism business, focusing on Italy and in particular on Tuscany.

The main objectives of the course are:

  • to update participants' competencies in the field of tourism management;

  • to establish linkages and business relations between the participants and local institutions, professionals working in the tourism business in Tuscany.

Structure of the course
The participants will be accommodated at SIAF Campus in Volterra (one hour from Pisa, Siena and Florence), where all the classes will be held.

The programme will last 2 weeks with the following general structure

A) Classroom lessons 30% of the time
Classes will be structured with lectures given by academics and consultants, and with meetings with professionals in tourism management in Tuscany, such as managers of hotel chains, tourism offices and other types of tourism services. The main objectives is to create an Italian-Chinese network in tourism business; one-to-one meetings will be also organised.

B) Visits to touristic locations 70% of the time
Participants will have the opportunity to visit and obtain information not only about the most important touristic places in Tuscany - the
classic Tuscany- but also about the alternative itineraries, less known sights - the hidden Tuscany.

Teaching languages
All the classes will be held in Italian, with the translation in Chinese.

Number of participants:
Limited to 30 participants

Partners
Partners of this programme are:
-
Scuola Superiore Sant'Anna
-
Confucius Institute in Pisa, Italy
-
Galileo Galilei Italian Institute in Chongqing
- Chongqing JiaHua investment & devolopment Co., Ltd.

Preliminary programme

For further info please contact tourism-course@siafvolterra.eu

 
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