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Tourism Management for Chinese Tour Operators


Bando

Overview
The programme is financed by the Italian Ministry of the Education. The course is designed by Scuola Superiore Sant'Anna (Pisa, Italy), which is a public university institute and will be hosted by SIAF – International School for Advanced Education in Volterra, one hour driving from Pisa, Siena and Florence.

The programme will include:
- Tutoring
- Accommodation & Food
- Classroom teaching
- Teaching materials
- Transports in Italy
- Touristic sights guided tours
- Social events

Objectives
The course is designed for Chinese professionals working in the tourism industry in China and regards training in the field of the tourism business, focusing on Italy and in particular on Tuscany.

The main objectives of the course are:

  • to update participants' competencies in the field of tourism management;

  • to establish linkages and business relations between the participants and local institutions, professionals working in the tourism business in Tuscany.

Structure of the course
The participants will be accommodated at SIAF Campus in Volterra (one hour from Pisa, Siena and Florence), where all the classes will be held.

Course 1 (September 21 - October 3)
Course 1 will last two weeks with the following general structure:

A) Classroom lessons – 30% of the time
Classes will be structured with lectures given by academics and consultants, and with meetings with professionals in tourism management in Tuscany, such as managers of hotel chains, tourism offices and other types of tourism services. The main objectives is to create an Italian-Chinese network in tourism business; one-to-one meetings will be also organised.

B) Visits to touristic locations – 70% of the time
Participants will have the opportunity to visit and obtain information not only about the most important touristic places in Tuscany - the classic Tuscany- but also about the alternative itineraries, less known sights - the hidden Tuscany.

Course 2 (October 4-9)
Course 2 will last one week and will be optional for participants to course 1. The structure of this course will be the same as course 1: during this week participants will have the chance to go into tourism management in Tuscany thoroughly, to visit further sights and to meet professionals in tourism.

Teaching languages
All the classes will be held in Italian, with the translation in Chinese.

Number of participants:
Limited to 35 participants

Partners
Partners of this programme are:
- Scuola Superiore Sant'Anna
- Confucius Institute in Pisa, Italy
- Galileo Galilei Italian Institute in Chongqing
- University of Chongqing

 
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