StampaLearning China in China
"Learning China In China" Program - Short Advanced Courses:
Business Strategy in China (October 8-14, 2007)
and
Marketing in China (October 13-19, 2007)
SIAF (International School for Advanced Education, Volterra, Italy), Chongqing University (Chongqing, China), and Toscana-Cina Insieme Association (Pisa, Italy) are pleased to announce, within the framework of the cooperation between Scuola Superiore Sant’Anna and Chongqing University, the organization of Two Short Advanced Courses belonging to the "Learning China In China" program: Business Strategy in China (October 8-14, 2007) and Marketing in China (October 13-19, 2007), Chongqing University (Chongqing, China).
The "Learning China" program is an educational program that aims at building up a deep knowledge about Chinese economy and market in order to provide Italian and International managers with the necessary skills to operate in China.
The teaching program has been structured in two Courses held at the College of Economics and Business Administration of Chongqing University.
For further information about the teaching program, please contact Learning China Secretariat
The main objectives of the Short Advanced Courses are:
Business Strategy in China aims at providing the participants with deeper knowledge and understanding of the main strategic approaches and managerial implications in the complex Chinese market.
Marketing in China aims at providing the participants with knowledge and understanding of the main marketing approaches and techniques in the Chinese market taking into account its regional differences.
Business Strategy in China (October 8-14, 2007)
and
Marketing in China (October 13-19, 2007)
LEARNING CHINA
The beginning of the First Course is on Monday, October 8SIAF (International School for Advanced Education, Volterra, Italy), Chongqing University (Chongqing, China), and Toscana-Cina Insieme Association (Pisa, Italy) are pleased to announce, within the framework of the cooperation between Scuola Superiore Sant’Anna and Chongqing University, the organization of Two Short Advanced Courses belonging to the "Learning China In China" program: Business Strategy in China (October 8-14, 2007) and Marketing in China (October 13-19, 2007), Chongqing University (Chongqing, China).
The "Learning China" program is an educational program that aims at building up a deep knowledge about Chinese economy and market in order to provide Italian and International managers with the necessary skills to operate in China.
The teaching program has been structured in two Courses held at the College of Economics and Business Administration of Chongqing University.
For further information about the teaching program, please contact Learning China Secretariat
The main objectives of the Short Advanced Courses are:
- to allow participants gain a deep understanding of the business environment in the Chinese market focusing the attention on Western and Chinese cases;
- to allow participants to actively interact with other Chinese and foreign business managers, and thus explore potential business opportunities in the Chongqing Area.
Business Strategy in China aims at providing the participants with deeper knowledge and understanding of the main strategic approaches and managerial implications in the complex Chinese market.
Marketing in China aims at providing the participants with knowledge and understanding of the main marketing approaches and techniques in the Chinese market taking into account its regional differences.
Both courses feature indoor classes and outdoor visits to enterprises based in Chongqing Municipality and in Chongqing New North Zone.